Tag: socialmediamarketing

Beauty and the Be… nefits of Social Media Marketing

Tania Davies

Links are shown in Bold Following the years of the dot-com boom the web re-branded itself from Web 1.0 to Web 2.0. O’Reilly (2004) promoted the latter as the “web as a platform”, where version 1.0 was more technical with static websites not yet providing interactive content, in contrast to version 2.0 that emphasises user-generated […]

Instagram – 5 reasons to #filter out other social media sites for beauty brands

Tania Davies

Links are shown in Bold   The success of Instagram has resulted its own infamous quote (amongst millennial females), admittedly it’s a reworked copy of the famous jingle of beauty brand Maybelline, if you wish to sing along click here. However, Instagram’s success has also resulted in much more since its launch nearly six years ago. In […]