How can Beauty Brands make the most of Email Marketing

Links are shown in Bold _________________________________________________________________________ Glossary: DMA – Digital Marketing Association  Responsive –  Layout changes based on the size and capabilities of the device ROI – Return on Investment   With new ways to digitally entice consumers, you would assume that in the digital world ‘email’ could be seen as… outdated…? However, according to the Digital […]

Incorporating the Vlogger Influence within your Beauty Brands

Links are shown in Bold _________________________________________________________________________ Glossary: Vlogger –  Video Blogger Bblogger – Beauty Blogger ASA – Advertising Standards Agency   In 2014, UK Beauty related searches on YouTube reached 35million per month! (Google, 2014). Beauty brands have realised that collaboration with third-party vloggers is a powerful marketing tool, as consumers perceive vloggers as a more […]