Game, Set & Match… your Make-up?

Links are shown in Bold   Gamification, the broad trend of employing game mechanics to non-game environments (The Gartner Group, 2011).  The idea of gamification has been used within companies for many years to increase productivity in the workforce, McDonald’s has awarded Employee of the Month and other motivation schemes for years. However, more recently […]

Instagram – 5 reasons to #filter out other social media sites for beauty brands

Links are shown in Bold   The success of Instagram has resulted its own infamous quote (amongst millennial females), admittedly it’s a reworked copy of the famous jingle of beauty brand Maybelline, if you wish to sing along click here. However, Instagram’s success has also resulted in much more since its launch nearly six years ago. In […]