Month: May 2016

Beauty and the Be… nefits of Social Media Marketing

Tania Davies

Links are shown in Bold Following the years of the dot-com boom the web re-branded itself from Web 1.0 to Web 2.0. O’Reilly (2004) promoted the latter as the “web as a platform”, where version 1.0 was more technical with static websites not yet providing interactive content, in contrast to version 2.0 that emphasises user-generated […]

SEO – 5 Tips to Help you Climb up Google Rankings

Tania Davies

Links are shown in Bold Glossary: SEO – Search Engine Optimisation  SERP – Search Engine Results Page URL –  Uniform Resource Locator SEO, an abbreviation for search engine optimisation is the process of improving ranking of a website on SERPs to get more organic traffic. Gudivada, Rao & Paris (2015) discuss how securing a high spot in […]