Links are shown in Bold Following the years of the dot-com boom the web re-branded itself from Web 1.0 to Web 2.0. O’Reilly (2004) promoted the latter as the “web as a platform”, where version 1.0 was more technical with static websites not yet providing interactive content, in contrast to version 2.0 that emphasises user-generated […]
Links are shown in Bold Glossary: SEO – Search Engine Optimisation SERP – Search Engine Results Page URL – Uniform Resource Locator SEO, an abbreviation for search engine optimisation is the process of improving ranking of a website on SERPs to get more organic traffic. Gudivada, Rao & Paris (2015) discuss how securing a high spot in […]
Links are shown in Bold Gamification, the broad trend of employing game mechanics to non-game environments (The Gartner Group, 2011). The idea of gamification has been used within companies for many years to increase productivity in the workforce, McDonald’s has awarded Employee of the Month and other motivation schemes for years. However, more recently […]
Links are shown in Bold The success of Instagram has resulted its own infamous quote (amongst millennial females), admittedly it’s a reworked copy of the famous jingle of beauty brand Maybelline, if you wish to sing along click here. However, Instagram’s success has also resulted in much more since its launch nearly six years ago. In […]
Links are shown in Bold _________________________________________________________________________ Glossary: DMA – Digital Marketing Association Responsive – Layout changes based on the size and capabilities of the device ROI – Return on Investment With new ways to digitally entice consumers, you would assume that in the digital world ‘email’ could be seen as… outdated…? However, according to the Digital […]
Links are shown in Bold _________________________________________________________________________ Glossary: Vlogger – Video Blogger Bblogger – Beauty Blogger ASA – Advertising Standards Agency In 2014, UK Beauty related searches on YouTube reached 35million per month! (Google, 2014). Beauty brands have realised that collaboration with third-party vloggers is a powerful marketing tool, as consumers perceive vloggers as a more […]