emailmarketing

Has Spam Spoiled Email Marketing?

Posted on by Sophie Koudoua 262 Comments

A quick glance into my ‘Junk’ mail folder and I can see countless examples of unsolicited emails. These are emails with the sole purpose of persuading me to click a link, a link that could potentially send my laptop into the oblivion and my personal details to some unusually quiet, highly intelligent person in a […]

A review of the top executional tactics used by retailers in email marketing

Posted on by Sophie Koudoua 810 Comments

Previously today, I took the opportunity to read the academic article “Web advertising: The role of e-mail marketing” by Ellis-Chadwick & Doherty (2012) in The Journal of Business Research. The article endeavours to address a gap in the literature, regarding the different executional elements used in UK retailer’s email marketing. The aforementioned executional elements are […]