The popular opinion of managers is that personalisation is essential for improved email response rates (Ellis-Chadwick & Doherty, 2012). But how personal should a company be with their emails? Is the email going to capture the attention of the recipient or will it leave somebody worrying what personal information of their’s is recorded in a […]
Times are changing, and social media is taking over. There are more than two billion active social media users worldwide (Constantinides, 2014), and businesses need to understand the new market realities that this brings. The relationship between businesses and their customers is no longer one way, now it’s a sophisticated two way street in which […]
A quick glance into my ‘Junk’ mail folder and I can see countless examples of unsolicited emails. These are emails with the sole purpose of persuading me to click a link, a link that could potentially send my laptop into the oblivion and my personal details to some unusually quiet, highly intelligent person in a […]
Social media usage is growing at a phenomenal pace, with close to two billion users across multiple social media platforms such as Facebook, Twitter and YouTube. This figure continues to grow at double-digit rates (Kasian-Lew, 2014) What does this mean for businesses? It definitely makes the customer service more transparent. The power is no longer […]
Viral marketing refers to marketing techniques that utilise social networking platforms to so spread their message, ultimately increasing brand awareness. Knight (1999), as cited in Danilo & Fill (2008), suggests that viral marketing is a similar to a “digitalised sneeze”, one characterised by the release of “millions of tiny particles that can infect others who come […]
Email newsletters are an excellent way to communicate multiple offerings and nurture relationships with consumers (Neilson, 2010). 77% of consumers prefer to receive permission-based marketing communications through email (Lacy, 2012). So how do we ensure we are getting the best out of our email newsletters? Here are some best practice tips… Set out your […]