Upon reflection, the typography SWAP NOT SHOP looks a little rigid. I have refined this further by altering the placement of the letters to be more jumbled up and range in size. This looks much more fun and playful. I have also layered it over a plain white background instead of the crumpled paper texture, as it is less distracting.

Anon. Think Pink #AltuzzaraPS18. Revolving Style. [n.d]. Pinterest

Inspired by the above image sourced from Pinterest, I have created line vectors around one of the photographs from my denim shoot. Using the clipping mask tool in Photoshop I then filled the shapes with scanned in textures and materials. The foil is in particular eye catching and gives contrast to the black woolen material which surrounds it.

Upon reflection, the material background of this collage would be better suited to the magazine in a brighter colour, therefore I have experimented with the following:

I have chosen to use the blue ribbed background, as feel the red pulka dot takes too much attention away from the subject. I have then refined this further by adding in shadow to the model and on the floor, so that the image is brought more to life.

Denim. One of the few materials which has stayed a fashion staple to all wardrobes around the world since we can remember. You know you can always rely on your favourite high waisted jeans to suck you in for your date on Friday, and that your baggy ripped pair is waiting for you to do your hungover errands in on Saturday.

We find ourselves wearing the same mom jeans which your Aunty Sue is wearing in that old photograph where she is holding you as a baby. Yet still wanting to get in on come back around flared jeans trend, you know the ones which replicate those worn by the one and only Regina George.

Denim is now used to make every item of clothing you can think of, and in every style and shape imagened. Available to buy from fast fashion and high street shops from as little as a few pounds, it’s a battle to refrain from being a rainbow of different shades of the trusty material.

But at what cost does the production of our denim come at to our environment? Classic denim, is woven from dyed yarn of the natural resource of cotton. According to Fashion Revolution, it takes approximately 7,000 litres of water to produce enough cotton used to make a pair of jeans. The pair is then also washed at least twice before being sold to soften the fabric and remove the dye. In addition to excessive water consumption, the production of denim also involves the use of harmful chemicals.

More and more brands are becoming aware and taking action against their manufacturing process, by sourcing their cotton using sustainable initiatives. Therefore we believe it is important for you to invest in your favourite sustainably sourced denim pieces, after all, they will last you a lifetime of service.

Label, is Beyond Retro’s own brand where they reconstruct vintage clothing. For this feature I have used a male model to add some diversity to the magazine. I have experimented with the proportion of the body parts and labels against each other and in different layouts within the spread.

I also experimented with taking Polaroid photographs for this feature, as it is a technique which I had not yet tried in this project.

To reflect on the concept of ‘redesigning’ clothes, I have also experimented with sewing around my photographs, to give a hand made touch.

Final Pages:

I have decided to have a block background to this spread, as despite the recycled paper being relevant to the sustainable aspect of the feature and magazine, a colour such as this green is vibrant and fresh.

Denim Damage Shoot Final Photographs:

I am happy with the outcome of these photographs. The supermarket images are colourful and of a candid style,where as the street images are urban and powerful.
I would like to use the last three photographs in a series, and also plan to create them into GIFS as they are in motion to each other.

Own photographs of customers in vintage stores in Brighton. Taken on 11/03/19.

Vintage Feature Layout Experiments:

I am definitely going to use the photographs where the model is wearing the orange coat, and the one where the model is wearing the patterned floral skirt, as they are both strong  raw street photographs. However I feel page two, with the cardboard frames can be developed further.

In reflection, I have decided to carry out a shoot for this feature and focus on male vintage fashion, which also lacks throughout the magazine.

I have chosen to create a trio of small thumbnails from this shoot, while considering the colour palette of each spread. I have also decided to use a photograph of a run down street as I don’t want to overwhelm the spread with another photo where models are the subject. I believe this gives the spread balance.

For the sustainable styling feature, I have designed the layout in reflection of Madi’s style, to which she describes to be monotone and gothic.
Layout experimentations:

Final feature layout:

To illustrate her three top tips I have used these finger illustrations. The torn paper which the text is layered on top of adds to the scrapbook aesthetic and gives the page balance.

In reflection, this feature does not flow with the rest of the magazine. Therefore I have decided to use a blue block colour as the background of the fourth page. The scissor outline reflects the context in the text when Madi speaks of cutting your old clothes so that they become a new garment. Although this new design has less elements to it, I feel it is more effective.

Layout Inspiration from Magazine Shop Brighton

I have designed this layout in reflection of the designer, Ben Richardson’s style. Inspired by punk culture, I have added the small detail of black tape over the photographs, and chosen a typeface called Old Depot from font archive: www.youworkforus.co.uk. I have coloured the pull out quote in an orange picked out the same as the models T-shirt.