“The hashtag (#) has become one of the most valuable assets in any modern marketing campaign” (MacMillan, 2013). Mohammad & Kiritchenko (2015) regard hashtags “to capture fine emotion categories” and what began on Twitter has now spread to Facebook, Google+, Instagram and anything in between….

In today’s digital age bloggers are seen as Internet celebrities; sharing knowledge, opinions and experiences, but how can your brand benefit from this? Here are 4 key reasons why your company should be making the most of the power of blogging. 1. They’ve got the…