The Power of the Hashtag: #Do’s & #Don’ts

“The hashtag (#) has become one of the most valuable assets in any modern marketing campaign” (MacMillan, 2013). Mohammad & Kiritchenko (2015) regard hashtags “to capture fine emotion categories” and what began on Twitter has now spread to Facebook, Google+, Instagram and anything in between….

How Can Bloggers Help Your Brand Grow?

In today’s digital age bloggers are seen as Internet celebrities; sharing knowledge, opinions and experiences, but how can your brand benefit from this? Here are 4 key reasons why your company should be making the most of the power of blogging. 1. They’ve got the…

4 Social Media Marketing Mistakes Your Business Should Avoid

From improving consumer relationships to reaching a wider audience, social media enables businesses to change the way they communicate and market themselves online (Schaupp & Bélanger, 2014). But it’s not always fun and games… here are 4 common social media mistakes made in the business…

3 Reasons Why Your Brand Should Be On Instagram

Instagram has won over hearts since 2010, but it’s not just all about selfies and food pics… Here are three simple reasons why your brand should join! It’s not all about promoting products It’s common to presume that Instagram is simply used to promote product-based businesses….

What Should Retailers Consider For a Successful Website?

There is clearly a lot of consideration that has to go into building and creating a websites. Here are a few musts for retail brands…   Design, Usability & Optimisation Quite obviously put, visual aesthetics grabs audiences’ attention and encourages them to surf the website……

To Invest in a Mobile App or Mobile Website?

Last year Internet searches on mobile devices exceeded searches on desktop computers. This clearly illustrates the importance of portable devices, but is it worth the time and money developing an app? Or do mobile websites do the trick?   Difference Between Mobile Apps & Mobile…

IKEA Improves with Brandwatch

IKEA IKEA is known as the largest furniture retailer in the world with 160,000 employees across their 365 stores located in 45 counties! Impressive to say the least. But like any other brand in today’s day and age it is vital to keep up with…