School of Business and Law

At the School of Business and Law, University of Brighton, we teach, research and consult across the full range of business, management and law disciplines.

The Bottom Line not The Flat Line: How to evaluate your success and your risks with your PPC Campaign | What Sarah Did

Paid media is the most popular form of digital marketing right now (Kapoor et al., 2016), and as investing in PPC is one of the key marketing channels proposed by Chaffey (2015) and can be integral to your marketing plan. However, before you embark on a PPC campaign, know the hallmarks of success and the…

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Asher Rospigliosi • April 3, 2018

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