Marketing | School of Business and Law

Digital marketing analysis: A student’s blog on fashion retail giants capturing millennials

This time of year is when lecturers in the School of Business and Law have the pleasure of reading and marking blog posts by students who are studying Digital Marketing (an optional module in their final year). As part of this module students are required to create their own blog analysing how digital technology is…

William Hulls on learning the practical skills of business

William Hulls graduated from Brighton Business School in 2011 with a degree in Business Management with Marketing. He was then able to get a position on a prestigious graduate scheme and has since gone from strength to strength within that company. “I am proud to be a Brighton business student, not only because It was…

Luke Hughes on tailoring your degree to suit your career aims

Luke Hughes graduated from Brighton Business School with a degree in Business Management with Marketing in 2011. “I am proud to be a Brighton Business School Graduate because what I learnt during my time at Brighton was very hands on and relevant to all areas of business allowing me to use the knowledge I had…

MBA Marketing Masterclass: the benefits of using the case study method

Dr Véronique Boulocher-Passet, Senior Lecturer in Marketing In teaching marketing to the MBA students, my choice naturally heads towards using the case method, which has endured as an effective teaching tool in business education for more than a century. A case study, or case, describes an actual situation and involves a decision, a challenge, an opportunity,…

Nina Finney on applying theory with best practice

Nina Finney, graduated with a degree in Business Management with Marketing from the Brighton Business School in 2013. “I am proud to be a Brighton Business School Graduate because the Business Management with Marketing course gave me a snapshot of the key levers which are crucial to understand when driving a business forward, and applying theory with best practice.”