marketing campaign | School of Business and Law

Italian Ministry of Tourism advertisement

Student work: An Italian destination marketing campaign critique

The School of Business and Law’s Destination Marketing module is an optional module for a number of courses, including Marketing Management BSc(Hons) and International Business Management BSc(Hons). The module explores the ways in which destination marketing is about much more than simply the marketing of tourist destinations. It looks at how destinations differentiate themselves from…

Elm House, home to the School of Business and Law

Guest lecture: How to plan a PR campaign

A few weeks ago our students were lucky enough to attend a guest lecture on planning a PR campaign. Flo Powell, joint Managing Director at award-winning B2B PR agency Midnight Communications, was kind enough to speak to our business entrepreneurship students about how to plan and execute a PR campaign. Flo’s key tip for our…

Camera screen recording a woman in a car

Marketing students’ community drug campaign

In 2020 a team of Marketing Management BSc students worked with Sussex Police on a community drug campaign called ‘What’s In Your Pocket’. Making a positive impact The campaign highlighted the issues of child exploitation, debt bonding, abuse and coercion that are part of the recreational drug supply chain. Inspector Steve Hill, who was the…