innovation | School of Business and Law

image of Sugru repairing an iphone charger cable

Market entry exercise making easy work of buying Christmas presents

As part of their International Strategy module, members of the 2017/18 Brighton Business School MBA cohort were given just three hours to deliver a market entry strategy for Sugru and its amazing mouldable glue product… which is amongst Time Magazine’s 50 Best Inventions. The students analysed two potential geographical markets and considered a range of…

Could computer vaccines start a new approach to preventing cyber-attacks?

Shutterstock By Paul Levy, University of Brighton There were 638m attempted ransomware cyber-attacks in 2016, according to one report. And with several high-profile attacks already committed this year, the numbers for 2017 may be even higher. Perhaps it’s time then for a new approach to tackling cyber-attacks, one that focuses not on defending against…

Brighton’s top in UK for entrepreneurship thanks to our MBAs!

The office broking service Instant Offices analysed data from Companies House for its survey and compared it against population estimates and business growth to determine which UK cities are the most entrepreneurial. Placing Brighton and Hove first, it said: “Brighton has clinched top spot, with its strong creative industry. There’s definitely something in the air and the…

How to improve the buying experience for your customers?

A bad buying experience can cost your organisation in a big way! We’ve all had the experience of trying to buy a product but abandoning the purchase out of frustration! I don’t have a figure for the UK, but in the US, poor customer experiences result in an estimated $80 billion loss by US…

Innovation Management Training for Red Cross Innovation Pioneers

CENTRIM – the Centre for Research in Innovation Management – has been asked by the International Federation of the Red Cross and Red Crescent to help with the training of their Innovation pioneers in the concepts and practice of innovation management. To that end, Professor Howard Rush flew to Madrid to work with twenty-five of…

How sci fi-inspired innovation treads a fine line between dystopia and utopia

Paul Levy, University of Brighton The race is on to bring a jetpack to market. New Zealand-based Martin Aircraft has a jetpack which is due to go on sale this year and US-based JetPack Aviation is working on a more streamlined offering. So aviation junkies with the cash to spare will soon be able to…