innovation | Brighton Business School

Bright ideas can net cash rewards

A new baby changing bag, a global penfriend scheme and turning plastic waste into new consumer products are just some of the ideas vying for cash prizes. The competition, managed by the University of Brighton’s Enterprise team, within the Careers Service, aims to reward innovation and turn good ideas into reality. The first three winners…

picture of Zoe Ashworth with Asher Rospigliosi

Tales from the cutting edge of online retail marketing

To help celebrate International Women’s Day our Business Management, Marketing Management and Law students were invited to hear from Business graduate, Zoe Ashford. Zoe graduated from Brighton Business School in 2003 and has since gained over 12 years’ experience from senior digital marketing positions within the Arcadia Group, Debenhams, John Lewis and more recently as…

A student perspective: MSc Management International Study Visit

“I completed my previous studies in Thailand, so when I came to Brighton University for the MSc Management course, I was excited by the opportunity to join the one-week international study visit to France. I must say I had a really great time visiting Strasbourg with my supportive professors and classmates. “I discovered that Strasbourg…

MBA students gain insights from founders

As part of our MBA International Strategy module we work with our local business partners to help students understand how successful entrepreneurs approach new market entry challenges. Recently, our Brighton MBA students visited two local companies, PVL and the Learning People. The group had dedicated time with the founders of both companies as well as a venture capital…

How to shop smarter this Christmas – tips from our innovation expert

Shutterstock Paul Levy, University of Brighton Record smartphone sales on Black Friday suggest this Christmas is set to be another festival of innovative gadgets for consumers worldwide. Christmas stockings will be overflowing with phones, tablets, laptops, VR headsets, digital assistants, robots, drones and a lot more. But innovation doesn’t just have to be in the…

image of Sugru repairing an iphone charger cable

Market entry exercise making easy work of buying Christmas presents

As part of their International Strategy module, members of the 2017/18 Brighton Business School MBA cohort were given just three hours to deliver a market entry strategy for Sugru and its amazing mouldable glue product… which is amongst Time Magazine’s 50 Best Inventions. The students analysed two potential geographical markets and considered a range of…

Could computer vaccines start a new approach to preventing cyber-attacks?

Shutterstock By Paul Levy, University of Brighton There were 638m attempted ransomware cyber-attacks in 2016, according to one report. And with several high-profile attacks already committed this year, the numbers for 2017 may be even higher. Perhaps it’s time then for a new approach to tackling cyber-attacks, one that focuses not on defending against…

Brighton’s top in UK for entrepreneurship thanks to our MBAs!

The office broking service Instant Offices analysed data from Companies House for its survey and compared it against population estimates and business growth to determine which UK cities are the most entrepreneurial. Placing Brighton and Hove first, it said: “Brighton has clinched top spot, with its strong creative industry. There’s definitely something in the air and the…

How to improve the buying experience for your customers?

A bad buying experience can cost your organisation in a big way! We’ve all had the experience of trying to buy a product but abandoning the purchase out of frustration! I don’t have a figure for the UK, but in the US, poor customer experiences result in an estimated $80 billion loss by US…

The digital transformation of online shopping

Our digital marketing module lecturer, Asher Rospigliosi, was recently interviewed for BBC’s programme ‘Invented in…’. The BBC have been touring the country profiling everyday inventions and how they have evolved the way in which we live. On 23 June, Dr Shini Somara, took BBC One viewers through a journey throughout the South East, from Logie Baird’s…