digital marketing | School of Business and Law

The Search Marketing Circus: How you can tell your website is optimised for Search Engine Optimisation | What Sarah Did

Sarah Mclellan, one of our Business Management with Marketing student’s graduating this week has produced a blog for her Digital Marketing module. Below is an excerpt from her post ‘The Search Marketing Circus: How you can tell your website it optimised for Search Engine Optimisation’. You can view this, and her other posts on her blog here –…

How to audit one channel of an organisation’s digital marketing presence: Twitter

Business Management student Hind Adamou is taking our optional Digital Marketing module; which is available to all Law, Business Management and Marketing students. As part of this module, students write a blog on a topic related to digital marketing. Hind focused on an organisation’s digital marketing presence on Twitter: How to audit one channel of…

The Bottom Line not The Flat Line: How to evaluate your success and your risks with your PPC Campaign | What Sarah Did

Paid media is the most popular form of digital marketing right now (Kapoor et al., 2016), and as investing in PPC is one of the key marketing channels proposed by Chaffey (2015) and can be integral to your marketing plan. However, before you embark on a PPC campaign, know the hallmarks of success and the…

picture of Zoe Ashworth with Asher Rospigliosi

Tales from the cutting edge of online retail marketing

To help celebrate International Women’s Day our Business Management, Marketing Management and Law students were invited to hear from Business graduate, Zoe Ashford. Zoe graduated from Brighton Business School in 2003 and has since gained over 12 years’ experience from senior digital marketing positions within the Arcadia Group, Debenhams, John Lewis and more recently as…

Photo by Michael Discenza on Unsplash-277wv0x

Campaigns can cut drunken advances

Research by the University of Brighton has shown than publicity campaigns can help combat alcohol-fueled sexual contact. Dr Matthew Wood, our lectures on our Social Marketing PGCert, teamed up with Professor Paurav Shukla from Essex Business School to evaluate a campaign by the alcohol education charity Drinkaware. The charity decided to tackle what is a growing…

5 Top tips for retailers using push notifications

As part of this module students are required to create their own blog analysing how digital technology is transforming marketing. They have a lot of freedom to pick technologies and topics that interest them. Some postings are really good. I enjoy reading them as I often learn. Whether it is practical examples of companies using…

Big Data for Small Businesses: Data Strategies to Measure Your Business

Jack Cook, a final year Business Management with Economics BSc(Hons) student, took our optional Digital Marketing module. As part of students’ coursework for the module, they are required to write a blog, investigating the use of social media and the internet. Jack’s recent blog post “Big Data for Small Businesses: Data Strategies to Measure Your Business”…

Josselyn Jara: tips for SMEs on improving your website

Josselyn Jara is a Business BSc(Hons) student, taking our optional Digital Marketing module in her final year. I wanted to share her blog post, which forms part of her coursework, on how SMEs can improve their websites. The Internet has transformed business marketing to promote via a website, blogs, email, and social media (Marketing Donut,…