School of Business and Law

Inspiring journeys to work

Picture of Professor Jeff French

“Lets get ahead of the game” – the paper pushing for an effective Covid-19 vaccine strategy

University of Brighton professor and social marketing expert Jeff French has contributed to a paper which is advising governments on how to encourage vaccine uptake, should one emerge. The paper, titled ‘Key Guidelines in Developing a Pre-Emptive COVID-19 Vaccination Uptake Promotion Strategy’, highlights 10 key points which governments should consider when deciding how to roll…

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Economic pain from coronavirus could be “deep rooted” and “long lasting”

University of Brighton finance expert Dr Rob Hayward has warned the road to economic recovery will be bumpy, ahead of lockdown easing this Saturday. With pubs, cafes, restaurants, cinemas and museums among the establishments permitted to reopen (with restrictions) on 4 July, there is a chance for businesses to attempt to get back on track…

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The long walk to fight COVID-19

A University of Brighton Business School graduate with cerebral palsy is helping COVID-19 victims by walking 270 miles – the equivalent of driving from Brighton to Liverpool – and he’s not finished yet. Hamish Patel is raising money to help buy hospital equipment for a small town in Zambia which has scant resources to fight…

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Kickstarting tourism in Kenya after Covid-19

Brighton Business School has joined forces with the Sustainable Travel and Tourism Agenda (STTA) – Kenya to support small and medium sized businesses (SMEs) hit by the pandemic. With tourism badly hit by coronavirus, the project aims to help SMEs reignite the sector in a sustainable way, with research taking place to assess best practices…

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From Threat to Opportunity…

When SWOT became TOWS Well, it would seem that Covid 19 has not only turned our lives upside down but in some senses has also caused one particular business model to flip back to front! We all know SWOT don’t we? (strengths, weaknesses, opportunities and threats: the analytical model for making strategic decisions in a…

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