branding | School of Business and Law

From placement year to permanent position for marketing student MJ

Postgraduate student MJ recently completed our Marketing (Branding and Communications) MSc. As part of her master’s degree, she completed a 12-month placement year at Brandwatch, working as a marketing intern on the Growth Marketing Team. We caught up with MJ to find out more about her placement and what she got up to in her year…

Guest lecture: Analysing Eurovision as a destination marketing campaign

Our students have been looking at the Eurovision Song Contest as a case study to evaluate how events and festivals are used for destination marketing purposes. Guest lecturer – Dr Catherine Baker from the University of Hull, spoke to our students about the Eurovision Song Contest in Liverpool earlier this year. Catherine leads on the…

Harley-Davidson and Identity visit discuss event branding

Students from the Brighton Business School and the School of Sport and Service Management and the (based on the university’s Eastbourne campus) were visited by Harley-Davidson, including motorbikes, and Identity group. The afternoon provided an opportunity to meet key figures from both organisations and gain an insight into the importance of events for high-profile brands. Identity…