School of Business and Law

Inspiring journeys to work

Harley-Davidson and Identity visit discuss event branding

students listening to talkStudents from the Brighton Business School and the School of Sport and Service Management and the (based on the university’s Eastbourne campus) were visited by Harley-Davidson, including motorbikes, and Identity group.

The afternoon provided an opportunity to meet key figures from both organisations and gain an insight into the importance of events for high-profile brands. Identity is one of the UK’s top event agencies and has clients that include Goole, Warner Bros, Apple, Euro-Tunnel and, of course, Harley-Davidson.

Steve Willis, Shaw Harley-Davidson’s Dealer Principal and Sales Director, gave a brief overview of the company and talked about the importance of events for the Harley-Davidson brand and community. He was accompanied by manager Gary Ticehurst who spoke about his road trip across America with Steve to attend Harley-Davidson’s 115th anniversary event at the company’s headquarters in Milwaukee. Shaw’s newest recruit, and one of this year’s eight Harley-Davidson ‘Find Your Freedom’ summer interns, inspired students with tales of his adventures.

Students then heard from Michael Gietzen, Managing Director of Identity Group.  Michael spoke about how global brands overcome the challenges of delivering events and tradeshow booths internationally. He concentrated on brand consistency, culture, logistics and single point suppliers.  Michael gave an insight into Identity’s work on Harley-Davidson tradeshow events, and developing exhibition and event stand guidelines. He also shared his thoughts on the impact of Brexit on Identity’s work with Global companies.

The afternoon was open to all students and was a great success:

Student Annabel Dines said: “I thoroughly enjoyed the Harley-Davidson guest speaker event. I thought having current industry professionals from both the agency and client side provided me with valuable information.”

And this was echoed by student Cameron Hay: “The Harley-Davidson and Identity visit really interesting and informative. It gave me real insight into the marketing and events industry, put some of what I’ve learned into perspective, and gave me a glimpse into the kind of industry roles I might work in in the future.”


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Clare Prust • December 12, 2018

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