Marketing | School of Business and Law

Guest Lecture: The Role of PR in Search Marketing

This week, students taking the Digital Marketing module attended a guest lecture delivered by Simone Stevens and Stephen Baker from Propellernet. Simone and Stephen discussed why earned links and social shares are important, and the differences between traditional PR and digital PR. They shared some practical examples of ‘push’ tactics (proactively building links one-by-one) and ‘pull’…

Student tweets make business sense

By Lauren Wheatley, Business Management BSc(Hons) student During a recent digital marketing workshop, we were asked to look at our email inboxes to detect good use of personalisation within emails. Does the company bombard you with random emails or do they specifically want to know you and your past/potential consumer habits? The emails that I chose were…

On the frequency and intensity of hurricanes in Brighton

By Kevin Turner Typhoon Haiyan hit the Philippines on November 8th 2013. The final death toll is still not yet known, but is expected to be in the region of 8,000 people. Millions of people have been affected by damage to property and are in need of urgent aid to survive. Haiyan is considered to…

Business School lecturer wins inaugural award for social marketing paper

Guest Lecture: The Role of PR in Search Marketing

Student tweets make business sense

On the frequency and intensity of hurricanes in Brighton