At the School of Business and Law, University of Brighton, we teach, research and consult across the full range of business, management and law disciplines.
Clare Quinn is Electronic Customer Relationship Manager at giffgaff gameplan. After graduating from the University of Brighton with a degree in International Business, she worked as an Office Manager for a creative marketing agency, before moving into client services. Now working to save people money at giffgaff gameplan, we spoke to Clare about her career…
Congratulations to all our graduates today – we’re both proud and sad to see you go at the same time! We know you will all go on to great things, whichever path you choose – stay in touch and share your stories with us! If you want to watch our graduation ceremony live, which takes place…
Sarah Mclellan, one of our Business Management with Marketing student’s graduating this week has produced a blog for her Digital Marketing module. Below is an excerpt from her post ‘The Search Marketing Circus: How you can tell your website it optimised for Search Engine Optimisation’. You can view this, and her other posts on her blog here –…
Business Management student Hind Adamou is taking our optional Digital Marketing module; which is available to all Law, Business Management and Marketing students. As part of this module, students write a blog on a topic related to digital marketing. Hind focused on an organisation’s digital marketing presence on Twitter: How to audit one channel of…
A former English teacher in both the UK and abroad, Rachael Carden is the Course Leader for our four-year International Business Management BSc(Hons). Rachael’s passion is supporting students in achieving that ‘lightbulb’ moment! On which programmes and modules do you teach? I am the Course Leader for the BSc International Business programme and I teach on…
A former University of Brighton student has won a PhD-level prize for her paper on how artists can be canny business people in the digital age. Laura Maechling studied a double degree in International Business with a major in Entrepreneurship and BSc International Business Management in her one-year foreign exchange from the Ecole Superieure de…
Finalists in a University of Brighton ‘bright ideas’ contest visited 10 Downing Street to discuss student entrepreneurship. One explained his idea of turning the seven million tonnes of food thrown away each year into nutritious juices. The students met Government business advisor Jimmy McLoughlin on the invitation of Enterprise Nation, the business support tool available…
Paid media is the most popular form of digital marketing right now (Kapoor et al., 2016), and as investing in PPC is one of the key marketing channels proposed by Chaffey (2015) and can be integral to your marketing plan. However, before you embark on a PPC campaign, know the hallmarks of success and the…
