Toady was the first day of meeting everyone in my group for our new project. We were able to meet everyone in the group and discuss who was doing each role. We were able to get an idea of the theme and concept we thought would be fitting for our magazine. We were also able to get a clear idea of the aesthetic we wanted to create. I’m really excited to work with this group as I think they are motivated and want to create an inactive magazine.

In our lecture we were analysing different magazines we were making bullet points and short notes of things we picked up from the magazines we looked at. We were looking for different things such as audience segmentations, Competitors, Print and digital, and other small things such as the article types. The first magazine we looked at was ID magazine, we chose to look at this one as we thought it had a similar target audience to who we think we will go for. We also all really liked the photography and layout in the magazine so was drawn to looking at this one. Here are some of the things we noticed in the magazine.

• 18-24
• People interested in fashion
• International- the magazine is mostly photography based- you don’t have to speak English to understand the art
• The target audience attracts both male and female
• Marital status – Single
• Low income – the magazine doesn’t sell products to the reader it is more about art, photography, and inspiration for the reader
• Occupation- creative job uses magazine for inspiration self-employed (artist, photographer, fashion)
• social grade classification – upper/middle class- magazine cost £10
• self-image- artist
• urban
• value perception – will value things more

the second magazine we looked at was the magazine I brought in. I chose to bring in a Vogue magazine as I thought it was a well-known magazine. After talking more about our magazine, I think Vogue would be a competitor to us as it has a similar target audience to the audience we were thinking of. Here are the things we noticed in this magazine.

• 18-30
• the magazine is product related
• the layout is like a fashion catalogue so would interest an older audience
• sold in local supermarkets (Tesco’s, WHSmith) – makes the magazine easier to purchase
• female orientated
• marital status – single
• social grade classification – upper class/middle class – the prices on the products suggest it targets a person who can afford a high-end lifestyle
• occupation- office job – uses vogue to escape and inspire their fashion
• self-image- wealthy
• vogue sells by who is on the cover- a celebrity being on the cover can interest their audience
• people who have been in vogue are seen as they’ve “made it”- you must be a certain class/ wealth/ celebrity to be and have work in vogue
• urban/ rural
• article types- shorts, articles,
• print and digital- YouTube, Instagram, twitter, TikTok, so on.