BLOG 1- lecture

 

in todays lecture we were put into groups to complete profile, we were given a name and a age range and then asked to create a personal profile. my group was given the name ‘Zest’ and are target audience was 18-25, we decided to create a really colourful outcome as we felt that worked well with the name. we were able to get very creative with the type of person that would be interested in this brand.

we also made a grid for all our social media’s, as our target group was young we felt Instagram, Twitter, Tik-Tok and Pinterest were the most relevant for this audience and brand. we filled out each box with something we would post or do for each social media platform.

for Monday decided to add a GIF to our instagram of lemons splashing into some water, we felt this was appropriate as we have a big theme of lemons and yellow throughout our planning. we thought lemons worked well with our name zesty so this GIF would be appropriate. we were also planning to post a tweet with all our manifestos and values as a brand. on Tik-Tok we were planning on posting an advert with different people spraying ‘zest’, we want to have different races and gendres to show anyone can wear this product. Finally, on Pinterest we will be posting our macro boards to show what inspires our brand.

On Tuesday we will be posting an instagram of our product in grass captioned as “everyone that wants to smell zesty”. on twitter we will be including info on our sustainable brand, on Tik Tok we will be talking about our scents secrets and on Pinterest we will be showing our summer mood boards.

On Wednesday we will be posting instagram reels releasing the date of our live (Friday), twitter will also be realising the date of our live. on Tik Tok we will be doing a GRWM and finally Pinterest we will be showing our quotes and GIFs of us unpacking the perfume.

on Thursday we will be adding a Instagram story telling our followers when and where the best places are to wear our perfume. on Twitter we will be announcing a live for Friday (tune in to our Friday live). on Tik Tok we will be showing BHTs of the factories and how the product is sustainably made. on Pinterest we will be be showing our motives boards.

Finally on Friday we will be having a Instagram Live showing our product with our brand ambassador. on twitter we will have a poll asking if our followers have attended our livestream. on Tik Tok we will be showing our CEO at our pop up shop showing the followers around the venue. and finally on Pinterest we will be showing our favourite lemon themed recipes.

I found todays lecture fun, I was able to work with a group of people I haven’t before this allowed me to meet new people as well as hear their new ideas. I think this lecture will help give me inspiration for when I have to do this for my own Sub brand.

 

 

 

BLOG 2 –RESEARCH – CREATING A SUB BRAND

To start my research for my own sub brand I wanted to look for definitions for certain words I have seen throughout the brief and my research. I wanted to do this so I would become more familiar with the things I need to be looking for to create a successful sub brand.

VISUAL PROMOTION – “Visual marketing is the use of images, videos, and other pieces of multimedia content to strengthen            your brand and communicate with your target audience”.

VISUAL IDENTITY- “Your visual identity comprises your logo, imagery, typography, colours, and creative design”.

TRENDS- “a general direction in which something is developing or changing”.

KPI- “short for key performance indicator”.

VISUAL CULTURE- “the world around you (local/global)”