working with my third year
My third year, Cerys Matthews has created a brand and website that sells reworked clothing called Zesty Reworks. Cerys has collaborated with the vintage brand Lautoka Vintage for her first collection, Cerys takes the clothes that Lautoka can not sell due to damage, fake branding or other causes that make it un-ethical to sell. Cerys works with lots of friends and students that have the skills to turn the clothing into something that can be sold.
One of my first tasks was to attend Cerys’ catwalk (figure 1), this was a catwalk to showcase all her finished projects. The catwalk took place at The Level skatepark (Brighton), for. This event I was asked to film and take photos, this later will be used to advertise the clothing made. I really enjoyed this event as I got to meet all the people who have been involved in Zesty. I was able to get more of an insight into where their ideas came from and the process of how they made their garments
The next task Cerys asked me to do was one of the biggest I had while doing this module. The project was to create a Zine that would later be put on her website with all her clothing. Cerys and I worked together closely to establish the way she wanted to have her zine look like. I sent lots of pictures from Pinterest (figure 2) and was able to get a good idea of the style Cerys liked.
On the first page (figure 3) I wanted the background to complement the colours from the logo as well as being a bold colour, I felt that the pink colour did this well while not being too vibrant and distracting. I had “Zesty Reworks” in a bold black font as I wanted the brands name to be the first text to see. Underneath I have “collection one” in a white border, I wanted this to be on the front page as I felt it would be a helpful part for when the readers are trying to fine zines for certain collections.
On the first double page spread (figure 4) I have a small bit of information just letting the reader know what Zesty Reworks is and why the brand is doing what it. I felt it was important to include a page like this as a lot of the text within my zine is talking about the effect of un environmentally friendly clothing. I have the background colour as black to make the text look bold and I thought it would make the colours of the logo stand out.
On the second double page spread I have a close-up image of my female model (figure 5). I was inspired to do a close-up as when I was working with Cerys, we really liked the style of one of the images from Pinterest (figure 6). I wanted to replicate this by also using font that looked handwritten, I did this by downloading a font from “Dafont” that I thought gave this look. I wanted to do it in this way as it made it look like the model is personally giving you this information.
On the second page (figure 7) of my first double page spread I have an image from my second photoshoot. For this photoshoot I planned to do it later at night, I wanted to use this project as a way of experimenting with my camera. When taking the photo, I used the flash to get the outcomes affect. I had the model pose facing away from the camera as there is a lot going on in this image. When editing I added some smaller images from the same photoshoot and edited some tape around them. I was trying to get a scrapbook effect, as Cerys liked the example images that had this effect. Finally, I added some text to the other side I thought it would look more unique if it was landscape. I had this in a pink colour as it looked bold on the dark images.
I really liked the outcome of the images together (figure 8), I think the two pages contrast each other well and have lots of relevant information.
On the next double page spread I have two images from my third photoshoot (figure 9). I edited these images in black and white as I had I lot of colours on the first double page spread. For the first image I added a white boarder, that way the images are all different and the reader will see something new on each page.
On the next double page spread (figure 10) I have done a similar layout to the first double page. I have started with a close-up image again, although this image the model is a lot happier. I have done this as the text is a more positive attitude towards climate change, The text is different ways to make a positive impact.
On the second page (figure 11) I have used another photo from my second photoshoot. I liked the outcome of my first photo shoot, so I used the same text and colour, I think the pink works well on the dark background.
On the next double page spread (figure 12) I wanted to try working with a film camera. To get the effect of the bright photo I had the camera flash on. I really liked the outcome of these images I think they are unique and fit into Cerys’ aesthetic very well. On the second page I added a boarder, so the images were not too much when next to each other.
Finally, the last double page spread (figure 13) I used my images from my second photoshoot. I tried working with lower angels to take advantage of the environment. On the second image I added the last bit of text in a white font as it stood out on the black background.
I really enjoyed this part of the project as I was given lots of freedom when doing this task. I was in control of the photoshoots, models, locations, editing as well as the text within the zine. I feel I have made a zine that would interest Cerys’ target audience, I used example images to inspire me and make sure I was creating something Cerys would like. Overall, I have create a zine that gives Cerys customers an insight into why them buying from her brand in making a difference as well as information of the background of the brand.
FINAL LAYOUT –