Here I have done some research and planning for the Lakebed Instagram. As we continue with the project, I think now is a good time to start putting together a social media calendar.
I wanted to first have a look at other magazines and see how they present their content through each of their social medias. By doing this I can get a better idea of what factors I might need to consider for our own platform. I looked at different magazines such as Another Escape, Dazed and Vogue.
I wanted to look at these different magazines with different aesthetics and selling points to research different ways I can promote our photography. When looking at each of the magazines I was focusing on different aspects that each showcased. Some of the magazines I saw as competitors, similar unique selling points, or I just liked their social media.
After this research I found a few things, I wanted to use as inspiration for Lakebeds social media. From our manifesto and the audience we are targeting I feel that having high quality reels on our Instagram would be very fitting. I think creating different kinds of reels would showcase our selling point as well as our aesthetic. Although trends are important, I think having high quality videos will more likely attract our audience. I also feel that Instagram will be a great platform to advertise our video which will be on our YouTube and website.