My first macro trend board is diverse female empowerment which leads on from my mega trend of feminism . The campaign i am planning is about objectification and showing young girls of all colours there importance. Giving them a voice and showing how important it is to keep fighting for equality.
The products i am going to sell are going to be made up of bio plastics to show a development in sustainable fashion. in 2020 consumers will become more aware of environmental issues and will want to help the movement.
Shades of nature is a theme i want through out my branding and campaign, linking with the conscious consumer the greens and blues associate with the environment and i want this to be a theme bringing the brand together with its ethics.
Colourful street style is a fun macro trend keeping things bright and playful. It will show how the products can be worn every day with a fun edge.
