After researching into some brands to get a feel of the style of company i wanted to create I ended up being drawn to the simple aesthetics of Balenciaga. I see myself working with street style brands for a more affordable market and did not know much this high fashion brand in particular. Balenciaga have a wide target market and aim for a more prestige image with there customers however there market is also made up of a lot of younger adults with a love for fashion and labels. With such a strong name in the industry I feel their is opportunity to widen the younger audience for a more affordable range. Something I want to look into and feel is important to keep campaigning is female empowerment and objectification so i will research more into this is as the project continues and my brand expands.
