PROFILE

Persona name: Jackie Silva

Background: She is a full-time working professional for a PR company.  She is head of the marketing & promotion department and has a strict schedule to keep her week organised. She is neither bored nor boring. Her hobbies incluse gym, travelling, modern art and decorating. She is intrested in expanding her design techniques by pursuing floristry.

Demographics: Jackie is 29 years old, she identifies as female and she lives in a trendy city. She earns over 60K p/a.

Key word search:

• Interior design
• Aesthetic
• Styling
• Unique workspaces
• Workshops
• Bonsai
• DIY terrariums

Key Characteristics: 

• Scheduling
• Coporate
• Original

Goals: “To break the glass ceiling by climbing up the corporate ladder.”

Challenges:

How We Help:

Quotes:

Common Objectives:

Marketing Messages:

https://www.similarweb.com/

https://www.betweentwothorns.com/contact/

began its its Journey in 2017 selling flowers from a market stall in the centre of Brighton.  After trials to find its place as a business in this world they opened the littlest flower shop in Brighton. It is described as a haven fro everyone, because who doesn’t like plants, coffee, cake and learning? Their etho is, “All we want to do here is provide a damn good service to damn fine people.”

The role of the website for this business is to have web presence. As a small and upcomming business they need to establish themselves in the world of social media. By having a website they can link their long-term projects, events and record their success in a space eveyone can see.

The value proposition by Between Two Thorns is very unique because they have almost prommoted themselves as a hybrid bussiness. They run a store that doubles both as a coffee shop and a floristry.

https://www.betweentwothorns.com/info/