This post presents the 2016 Calvin Klein campaign. The #mycalvins campagin has included a number of different models, celebrities, music artists and actors.

Figure 1- Model, Kendall Jenner posing with “provocatively shaped” fruit.

Calvin Klein INC. was founded in 1968.

Calvin Klein opened its first store selling in The York Hotel, NYC. The first collection consisted of “youthful understated coats and dresses.”

1969 was the first of many Vogue appearences for CK and 1970 saw the introduction of sportswear, blazers and lingerie.

Figure 2- Actor, Abby Lee Kernshaw depicting a sexual nature.

Figure 3-Actor, Klara Kristen being photographed ‘upskirt’.

“Exemplifies bold, progressive ideals and a seductive minimal aesthetic.”

Figure 4- Rapper, Kendrick Lamar in a non-sexually driven image.

Figure 5- Actor, Abbey Lee Kernshaw again being presented in a provocative manner.

“Provocative. Modern. Sensual. Iconic.”

Figure 6- Singer, Justin Bieber half naked.

Figure 7- Model, Adwoa Aboah ‘arousing’ in her Calvins.

“Seek to thrill and inspire.. by using provocative imagery and striking designs to ignite the senses.”

Figure 8- Rapper/Singer, Fetty Wap being presented in a non-sexual way.

Figure 9- Actor, Klara Kristen again being portrayed in a sexualised way.

FIGURE 10- Fall 2016 visual campaign.

FIGURE 11- Spring 2016 visual campaign.