Not only a new project but a last project, cry cry.

So following on from the last project (creative research) I was pretty disappointed with my final outcome as I felt it was lacking content and depth. I did like the final illustrations and felt they were a good representation of the basis of my influence and research. With this project however I want to go more in-depth and have more context surrounding my final outcome.

So this project, FMP. The last one, the last push to get the postgrad status.

I’m going to continue on with my dissertation topic looking into Playboy, however I want this to be my starting point and to build upon this looking at Playboy in a different context to my dissertation.

I’m starting my research by looking at not only Covers from Playboy over the years but also their editorials and the way they promote women.

As Playboy is predominantly targeting a male audience, the photography and way in which the women are presented is for the male gaze. Looking at the what areas are emphasised, body language, aesthetic, the general tone of the photograph and focusing on how this represents women and portrays a feminine stereotype.

I hope to develop my research further by looking into the female gaze and how women look at women, this is inspired mostly by Naomi Wolfe’s Beauty Myth focusing on the challenges women face with beauty and societies expectation of a woman’s physical aesthetic.