Focus on wow factor projects: The Seafood Restaurant

University name – University of Brighton

Company name – Rick Stein’s Seafood Restaurant

Associate name – Filip Jicinksy

Active Timeframe  –  18/06/07-17/06/09

What the partnership was about – Defining and implementing a retail business strategy for e-commerce mail order, merchandising and management control, improving profitability, reducing costs, and providing a platform for future expansion.

What was the WOW factor – This was the University of Brightons first ever retail KTP –  by implementing rigorous retail systems and operational processes it delivered phenomenal increase in turnover (26% in-programme) and profit margin (106% in-programme), exceeding the 3 year post-programme forecasts put forward in the proposal during the project.

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