A few changes to everyone’s washing habits could greatly improve the environment and create some large benefits. When washing on the lowest temperature possible it cuts CO2 emissions and saves energy. Investigated by Levi Strauss, one pair of Levi’s 501 jeans used a total of 3,480.5 liters of water through its life cycle and home washing alone accounted for 2,000 liters! These results have inspired Levi’s to launch their own campaign, encouraging customers to change their washing habits to benefit the environment. The environment have suffered disaster due to water shortage such as the disappearance of a sea (Aral Sea). Therefore, changing habits such as lowering the temperature and washing less could not only save energy and money it will also have a positive impact on the environment.

“Washing at a low temperature not only saves energy and money – it also helps keep your clothes looking good for longer.” – Philip Malpass Director General, UKCPI

 

“With the average student spending over £500 per year on energy usage, we’re delighted to support the I prefer 30 campaign to help raise awareness of how students can save money on their energy usage while doing their bit for the environment as well.” – Dom Anderson NUS Vice President of Society and Citizenship

When researching and thinking of an idea for my third editorial I wanted to focus on my main reason for my project, which is encouraging a change within the younger demographics’ over consumption and shopping habits. Whilst walking through the streets of Brighton and seeing all the various charity/second hand shops I decided to focus my editorial on ‘Sourcing Sustainably’.

Encouraging the audience to shop around and find rare pieces and discover your own unique style. When having to search for clothing to find a piece that works for you, a different appreciation for fashion is developed and respect for clothing. My next steps for this shoot is to find a shop that I feel will work best for this shoot that features interesting decor. I have decided for this shoot I’m going to focus on the location, unique items and their surroundings.

 

I also photographed the shoot with a coloured film camera and I am very happy with the outcome. I feel the effect from the film camera really suited the aesthetic of the shoot and worked very well.

 

From production to disposal clothing are significantly harmful to our environment and over 1 million tones of clothing is sent to landfill. Clothing being left in landfill causes dangerous carbon emissions and waste therefore, recycling and reusing textiles is extremely beneficial to the environment. Denim is one of the most polluting materials in the industry and the most common piece in everyone’s wardrobe therefore I used denim to promote recycling and reusing. https://traid.org.uk/clothes-reuse-and-recycling/

The circular economy is when recycled material such as post-consumer recycled denim is manufactured into new clothing ensuring no waste.  The industry needs to guarantee a circular economy, “one that moves beyond fashion’s linear model of take, make and waste, to close the loop.” – Isabella Salini “can denim be sustainable?” 2019.

 

 

I feel there is a possibility for a sustainable future for the textile industry if we continue to improve current innovative methods of production and follow the principles of the circular economy. It will also be very beneficial if more consumers were to make a conscious effort to query the source of their clothing and dispose of their garments sustainably or give them a new life

The research has been ongoing with the promotional video throughout, continually looking for new locations to film which has resulted in many clips to chose from. By creating story boards, it has helped me narrow down the clips and decided what worked best together. I have travelled to a number of locations in Wales and East Sussex, which I’ve visited many times to ensure the weather and lighting is just what I had imagined for the video. The aim of this video was to promote the beauty of nature and the respect for animals and humans. Editing the video, for me was a challenge to begin with as I have never used the software before but after watching many tutorials online I feel I have finally go the hang of it. I have enjoyed this experience as I feel I self taught a good skill that I can carry with me for future jobs if need be.

I sure I wanted to incorporate the sea side in my promotional video and came across a great location by Rottingdean where I thought it would be perfect to bring the model to take images and film for the video. I choose to film in the late afternoon so that the sun was slowly setting and I could use the low light to create shadows. I also took these images with a film camera which I feel worked very well with the aesthetic of my video.

During this shoot it was important for me to ensure I was using the camera properly therefore, I didn’t waste any time and effort taking photographs that were under exposed or over exposed. I wanted until around 4pm so that the sun wasn’t at its brightest but we still had that strong sun colour, creating a shadow around the model. I loved this location and was lucky to find this amazing piece of wood to feature in the photographs.