After researching different brands and creating a brand analysis and a swot chart for each to find out which was best suited for this project I came to the conclusion that the brand Jil Sander was the best choice. The brand is known for its minimalistic, classic look. My anti-fashion idea was to create a new look for the brand, adding texture, pattern and vibrant colours to the brand. Creating looks that the label wouldn’t normally be recognized for. I began focusing on my trend, taking photographs of different textures and colours created by a iridescent plastic film.

I then began to brainstorm ideas for the lookbook photographs and how I could use this material to create an image that represents the texture and colour re-brand I want for the label.

I took photographs of this fabric wrapped around a nude body. This represents a whole new market for the brand, showing texture and colour in a different, unusual way rather than only on clothing.

 

 

 

 

For our next task we have been told to create an anti-fashion campaign for a brand of our choice. First we are placed into groups and we each have to create a trend, these trends will then help us create our looks in the anti-fashion lookbooks. I decided to create a trend that revolves mostly around colour, iridescent. My trend is full of vibrant colours and reflection. This gives me a wide range of possible ideas for the inspiration of my looks.

Creating two trend boards and also a colour board.

For this project we were also asked to create gifs relating to our zines. I’ve never created a gif before but after I had a lesson on how to create a gif i started to experiment to see what outcomes I could create.

Here was my first attempt, a slightly funny gif relating to the verse ‘Locusts came’.

After some more practise I decided to work with different filters and oppacities to create interesting outcomes. Using different styles e.g flashing images, fading, blur etc. Here are two that I created to relate to the death in the poem, using a skull as a simbol of this.

I also wanted to create a gif using hand drawn sketches. Showing how a few simple drawings can create a moving image. Here I sketched around 5 images of the eye at different stages whilst blinking, and after putting them all together it created a moving image of a blinking eye.

The poem often refers to hands therefore i’ve created a gif that rotates and has flashing images in the background of photographs i’ve taken of different places ive visted.

 

I recently visted Harper & Blake’s Autuim Winter 2016 collection of fashoin scarves titles ‘Predators’. Inspired by nature and its strongest inhabitants, the collection is made up of eight hand drawn designs and bring to life Harper & Blake’s key foundation, strength and ambition.

Half of the collection are designed in order to reflect Harper’s minimalistic and classic personality. Where as the other half represents the experimental and adevnturous Blake style that is more fluid. This was clearly shown throughout the collection with cetrain pieces that were simple but also very effective whilst the others were bold and eye catching.

For the collection Harper and Blake have worked exclusively with emerging print designer, Alina Zamanova who as previously worked alongside the Print Design team at Alexander MQueen. They spoke about how they aimed the collection at the urban professional woman looking to make a statement with her own unique personality and style.

I liked that the venue was small and only a few poeple were aloowed in at a time as it gave us viewers a chance to see the collection clearly with plenty of room to walk around the display and take a closer look.

For this module I’ve been taking some photographs to relate to the poem. I happen to take this photograph at the perfect time where the sun shone through the cloud which I thought was the perfect image to represent ‘heaven’. Photography isn’t my strong point so i’ve decided to try and practice to expand my capabilities whithin this project.

Another line in the poem I chose to use imagery to represent is ‘hands have to tears to flow’. Thinking of different ways to portray this in an image, first I thought of drawing an eye crying into a hand but after experimenting further I came up with the idea of photography water running through closed hands. I thought this would clearly represnt the verse and portray the meaning.

I will be editing the photographs to create the very best outcome. For example with this image which  I have already edited I have used a filter over the image called “plasitc wrap’ which highlights the water to give it a glossy effect. I then dublicated the layer and added a mask onto the new layer, adding a motion blur to the mask. Then using a brush tool (black) I carefully brushed the areas in which I wanted to be seen clearly. This method worked really well as the image is much stronger and focuses on the running water through the hands.

For this module we have been assigned to create a Fanzine of our own. Beginning our research from a song, poem, story, image etc, and to create a visiual zine made from illustration or photography. I decided to begin my research on a poem called ‘the hand that signed the paper’ by Dylan Thomas. I chose this poem as it tells a story with a meaning to each line, which I think could be very interesting to explore and create my own take on it using the mixed media of drawing and photography. Hopefully this gives me the chance to expand my photography and drawing capabilities.

‘The hand that signed the paper felled a city;
Five sovereign fingers taxed the breath,
Doubled the globe of dead and halved a country;
These five kings did a king to death.

The mighty hand leads to a sloping shoulder,
The fingers’ joints are cramped with chalk;
A goose’s quill has put an end to murder
That put an end to talk.

The hand that signed the treaty bred a fever,
And famine grew, and locusts came;
Great is the hand that holds dominion over
Man by a scribbled name.

The five kings count the dead but do not soften
The crusted wound nor stroke the brow;
A hand rules pity as a hand rules heaven;
Hands have no tears to flow.’

After playing around with photoshop trying out different methods and techiniques on the images I created the final outcomes. Using the laso tool to cut out the model I could place anywhere I wanted to create  the unrealistic effect on the images, using size and proportion as the main focus.

Using the shard as the preception of size, and also recflection. I think it’s clever how you can create the preception that she is as tall as the buliding but realisticly she is much smaller. I used the exposure and saturation to change the colour of her skin so that it has the glossy, pale, ‘glass like’ look as the shard to tie them together.

In the next image I used symmetric lines to create a geometric effect. Placing the lines over the model whilst she’s standing in a powerfull position looking over the buiding.

In this image the woman has the power over the building, with the thick, sharp eyebrows making her look some what dangerous. added the faint light blue box around the woman to tie the three images together and I find it adds slight character to the background which helps you focus on the model as she is small in comparison to the architecture.

Here I focused on the face, capturing the make-up and hair styles in it’s best light. I encouporated all three aspects into the image.

I cut out pieces of the achitecture into geometric shapes and added them onto the model. The image on the right is soft with elements of the gherkin which worked well with the diamond eyebrows and simple hair bun. On the right the image is much sharper with the heavy eye make up and the structured building with the added lines layering the left image.

 

For the photoshoot as a pair we decided we wanted to keep to a minial background and use a back drop. We set up the white back drop and spot lights in a large space ready for the test shoot.

 

First we did some test shots of her make-up an hairstyles, seeing which looked better behind the camera and what represented our theme clearly. Here’s a few different looks we were testing..

 

For her outfit, we decided to keep it simple and dress her in a grey bodysuit. We did this so that we could represnt shape and the modern minimal colour using her body as a structure. We took some test shots of her doing different poses using her arms and legs to create geometric shape that we could relate to the architecture photographs.

For my this project I chose to focus on architecture, modern bulidings and geometric structure. To begin my research I visited London to take photographs of the architecture that inspired me.

Here are a few of the photographs that I was pleased with from my visit..

The trip was very successfull with the vast amount of photographs that were taken of many interesting architecture. I will be using photoshop to better the images, playing around with the exposure and saturation of the images. Also I will be playing around with different effects until I find the correct outcome I’m after.

Here’s a link to a short clip of my first week at Brighton

https://vimeo.com/home/myvideos