Firstly I wanted to ensure I knew what colour palette I wanted to represent myself and to carry out throughout all my promotional material as my own branding. I have decided that light pink will be the main colour of my branding as its feature throughout my final major project which will be a large part of my portfolio. I have created a mood board of various existing business cards that I inspire mine to be like. I want my overall branding to be clean and clear with a slight character to it, so that it stands out.

Researching simple but innovative ways to create an interesting business card such as laser cutting, embossing and the use of different materials. I particularly love the example where the outline of the card is coloured therefore, when multiply cards are all held together it creates a beautiful iridescent effect.

I also began thinking of various ways I would like present my portfolio. There are now so many different ways that people are presenting their portfolios such as using boxes, as a zine or just clipped together. I wanted to ensure the way I present mine is the best way to reflect my work, I will also ensure that the pages are interchangeable. Therefore, I can move things around dependent on the company that I am applying for and what work they do or are interested in. I have created a mood board with examples I have found of ways to present your portfolio from existing professionals that I will consider for my own portfolio.

My portfolio will include various specialisms as I have specialised in visual promotion during my last year of university. It will feature case studies that include styling, photographs, video, websites and socials media platforms created by myself. After researching over methods of presenting a portfolio I feel the ring binder portfolio will best represent my work. It is easily interchangeable and clearly presented.