Wash Less/Air Dry – Promo Video

When trying to display the ‘wash less’ and ‘air dry’ strategy in this film I decided that I would film a pair of jeans, which can be clearly seen through the sea water, being washed away by the sea. Whilst doing so, I got the idea to place the jeans on the rocks to dry, filming close up shots of the water dripping from the bottom of the trousers. This represents the sun drying the clothing, a sustainable and eco friendly way of drying. I’m very happy with the outcome of these visuals, combining nature with fashion, using ethical sources to do such energy wasting tasks, such as the use of a tumble dryer.

 

Leave a Reply

Your email address will not be published. Required fields are marked *