Apart from H&M’s website, Instagram will be the main platform of advertisement for the campaign. Out of all the main social media platforms, Instagram is mostly known for looking at photographs and visuals. With this campaign I wanted to reach out to the target audience through visuals, using the story and live feed to broadcast the swap event and information on how to host your own swap party. Instagram will also be the main platform to use the hashtag, uploading images of their swapped clothing to create recognition for the campaign.
