Tagged: promotion

online portfolio/website process

Screen recording of website animation/click-through

I was originally part of Cargo Collective, using a simple portfolio design to showcase my work. However it didn’t allow enough creativity in the design of the pages, and I wanted a platform that could allow me to create more of a visual identity through my website. I designed this website using Wix, purchased my own domain and removed all other advertising. I wanted to keep the design simplistic, but show little elements of my recurring themes, colours and aesthetics.

www.hollyelizatemple.com

I used Times New Roman because although it is a basic, overused and not particularly creative typeface, I like the juxtaposition of it when placed with my contemporary work and colour schemes. The colours I used reflect colours that often appear in my work – the pale pink accents match the pastel colours that (sometimes without meaning to) I use in my still life photography, collage and illustration. The bright royal blue combined with Times New Roman reminds me of typical hyperlink text, which I thought created a nod towards the digital and contemporary elements of my work. I added some elements of animation to my website, for example showcasing .gifs I have made to flick through books/zines, or manipulate my own illustrations.

Because my work is quite diverse across different disciplines and media, I wanted to make it clear on my website that my specialisms or particular focuses are in trends, art direction and publishing. Although still quite diverse, these three areas tie all of my work together, from photography to illustration, writing and book-making.

I originally had a page showing a simplified CV on my website, but after some consideration have removed this, as my particular skills and experience are clear from the work and projects I am showcasing on my website. I also feel it is sensible to keep some details private until requested by a potential employer. I have also added a separate page for work related to FILLER zine, which will include a link to purchase the zine – as it is separate to my other projects but I want there to be a direct link to it on my portfolio, to show that I am the manager of my own creative project/brand.

https://www.hollyelizatemple.com/filler

portfolio: creating an identity

(a collation of a few selected images of my work, with recognisable colour and theme similarities)

After examining our current collections of work as a group in Daniela’s workshop, it was easy for me to spot repetitive themes, styles and colour palettes in my work that help tie it all together. This helps me recognise that I do have a personal style and identity to my work, for example I often feature pastel or feminine colours in my images, as well as experimental text and textures.

My work is more centred around still life and art directed shots, as well as creative collage and illustration in my more tactile pieces. There are also recognisable themes and concepts in my project, including topics of femininity, sexuality and wellbeing/mental health.

I recognise my portfolio of work as quite young and contemporary, often commenting on youth culture, lifestyle trends and attitudes towards sex, the body, social media, nature. I was pleased that this is clear in my work as I often worried that my interests within fashion communication were quite broad, and that it isn’t clear where my interests lie – but when looking at my work laid out next to each other it is obvious that I do have themes and ideas I return to and enjoy working around.

This has helped me to think about forming and developing my own visual identity for my portfolio, online presence and promotion of myself/my work. The repetition of pink and feminine qualities in my images mean there is a simple starting point for an aesthetic that would compliment my work, and the contemporary nature of my images mean that I can start thinking about designs for my website, portfolio and promotional material that complement this.

initial portfolio research/inspiration

I began my research into online portfolios by taking a look at some that I find visually inspiring or pleasing, by artists and designers that I admire, to see what elements I could use (or should avoid) for my own website development.

http://www.marleighculver.com

Marleigh Culver is a graphic designer and illustrative artist, and her online portfolio showcases the combination of these two disciplines. Her website is simple but colourful, mirroring the use of bold colour, shapes and type in her work. It doesn’t feature any unnecessary details, animation or extra pages, simply a description of the artist and her work, and pieces separated by clients/projects. Her about page is a chance to see a more in depth description, list of contact points/social media platforms, experience, clients and features. Her descriptions are humorous, giving a personal insight into the artist’s personality and life, e.g. “SHE SPENDS MORE WEEKENDS OUT OF TOWN THAN AT HOME AND HAS AT LEAST FOUR PROJECTS HAPPENING AT ONCE. HER SINK IS ALWAYS ROTATING DISHES FROM A LABORED DINNER OR BAKING SITUATION AND HER PLANTS KEEP EACH OTHER COMPANY WITH HALF FINISHED PAINTINGS AND KNICK KNACKS FROM ANTIQUE MALLS,” which is a creative way for visitors to the website to feel like they know the artist a little more, and get to know about other interests/activities they engage in.

 

https://chloesheppard.com

I’ve followed photographer Chloe Sheppard’s work for years on Instagram and through various publications, but had never taken the time to view her portfolio. It is very simple in design, splitting photographs into projects or clients and viewing them in a slideshow – however I feel the titles on the sidebar are a little confusing – it would be difficult to find a particular piece of work on the website. None of the type stands out to separate it from each other, or highlight particular works above others. However, I do like the dramatic landing page when you first reach the website. A full screen slideshow of images appears, allowing you to enter the full website. I think that having an eye-catching entrance to the website could be something I can take on board, but also to make sure the entire site is cohesive and one page isn’t more impressive or polished than the others.

http://gracemiceli.com

I love Grace Miceli’s childlike, girlish and humorous illustrations, and so I was interested to see how this could be presented on a polished digital platform. Her website is bold and simple, reflecting the nature of her work. Her homepage consists of large images which show a heading when hovered over, which I like as headings can sometimes ruin the aesthetic impact of a page, so hiding them until hovered over is something I’d like to incorporate. Her about page contains a short bio and email address, but also shows a link to her Instagram and online shop to promote her other platforms. She has also included a CV, which is useful as this displays the large number of exhibitions and publications her work has been a part of (this has made me think about whether I will need a CV or not on my website – I feel it is only particularly useful once you have enough experience or exposure to showcase).

 

F I L L E R magazine: media pack

As part of my outcome for part 2 of this module, as well as my statement of intent for my final major project I wanted to create an initial media pack for my intended publication, bringing together my research and ideas to create a document that can form the basis of my work next semester. This media pack for FILLER magazine demonstrates the outcome of my research and experimentation and how it has informed my ideas around my potential outcome. Although these ideas may change, this has allowed me to move forward with a clearer idea of where I want my FMP to go, with an outline of design, content and readership and what I will need to do to make this a reality.

Creating this media pack also allowed me to experiment with InDesign and layout more which I really enjoyed, as I want my work to focus more on creative typography and design, and ‘breaking the rules’ of graphic design.

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take care: visual identity development

I started off by looking at creating a clean, contemporary and fresh design for the zine, and designed a minimalist cover combining photography and type. I looked to Trekstock’s existing branding for guidance, especially on their Wellbeing page. However, after considering this piece of work and the aims and audience for the campaign, I wanted to create something younger and more exciting that would draw people in as an exciting publication. I realised I didn’t have to adhere to Trekstock’s exact branding (Yellow Bird Project as an example of one of their projects that has a different look and feel to Trekstock’s own identity) so could be a little freer in the design process. After experimenting a little with some initial page spreads too, I decided to make the zine entirely illustrative with no photography, which I think is more engaging and unique, and also will push me to try new things using ilustration, typography, Indesign and Illustrator.