Tagged: photography
launch party still life: food display
Me and Immi wanted to create a more solid vision of the launch party, and as we’ve used our mutual interest in still life a lot in this brief, we continued that by creating and shooting examples of creative food and drink displays that may appear at the event. We wanted the products to still have the kitsch, garish look of our previous work, but also look appealing and form a stunning display – the point would be that the food is there to look at and be appreciated and engaged with playfully as a sort of installation, but also still needed to look like something people would want to eat.
We took classic childish party foods and snacks, and arranged them into playful displays and combinations to match the over-the-top, colourful identity of the magazine itself. The cocktails we designed would be available on the night, also resembling the colour scheme and themes of Nookie magazine.
CAKE: promotional images
We experimented again with cake to create more images that could be used in our magazine – however we thought the images looked best taken with daylight and because it got dark so early, all of the images would not work as a cohesive editorial, so we decided these could be used separately as promotional images (posters, stickers?).
sexualisation of food: final images
This editorial that I shot with Immi stemmed from our love of still life, and by taking inspiration from artists we love such as Rebecca Storm and Prue Stent, as well as looking at Bompas & Parr’s creative use of food to create sensual moods and environments, we based this editorial around the sexualisation of food in contemporary art and culture and how particular foods and their shapes, colours and textures can be provocative or resemble sexual imagery – for example our selection of very sweet and sugary foods to convey romance, aphrodisiac properties and even using food in sex. e.g. drenching objects in honey and capturing it dripping down and pooling around the objects, using squirty cream and documenting it slowly deflating and running off jelly, the placement of fruit and berries which have often been used to depict fertility or female genitalia.
We wanted our images to be quite kitsch and created bizarre set-ups of edible and non-edible objects. Our images began quite clean and minimal but we found that when we added more and more to the arrangements the images really came alive and had the appearance that we wanted, and fit our concept more.
promotional graphics
promotion of campaign: social media
After creating my campaign manifesto and lookbook I looked at how the brand would communicate and promote these ideas – Shrimps already has a fairly strong social media presence so I looked at utilising these platforms more effectively to promote the rebrand. I created mock-ups of the label’s Twitter and Instagram accounts to give an idea of how this would work, e.g. using a lookbook image as a header on Twitter, retweeting articles and what others are saying about the campaign, and using the #shrimpsxwomankind hashtag for the charity t-shirts.
SS18 campaign manifesto and lookbook
Shrimps, created by Hannah Weiland, prides itself on bringing timeless yet playful garments and accessories to women. Its target consumer is the sophisticated, well-dressed female, with the majority of the brand’s pieces being luxurious faux fur coats, printed silk separates or embellished clutch bags. Yet for Spring/Summer 2018 the small London-based fashion label will be refreshed, to widen the brand’s product range and image while keeping its quirky, girly style and brand identity. With the SS18 trend ‘Rebellion’ comes a reform of styles and ideas, and along with that we can see the brand being able to take its unconventional, artistic identity and designs to a new level. Continue reading
lookbook shoot
After selecting London-based fashion label Shrimps as my brand for my anti-fashion campaign, I conducted a shoot both on a digital SLR and on film, to determine which ‘look’ I preferred. As Shrimps’ imagery often has a vintage, soft and girly feel I chose a disposable camera to give an unfocused/dreamy effect which also fit with my trends and the looks I was displaying. After playing around with lookbook layouts using both the digital and analog images, I’ve decided on the analog as I prefer the low-fi, artistic look: Continue reading
trend boards
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