Tagged: photo

W E E K 3 ethnobotany: natural plant dyes

I conducted a still life shoot based on the concept of ethnobotany and natural dyes in textiles. I wanted to focus on vibrant colours and bold shapes to give the images a contemporary look and make them differ from already existing images around this subject (which often focus on neutral tones, minimal styling and low contrast photography). I purposely picked plants that are known to give strong/vibrant colour results, such as pomegranate, beetroot and turmeric, so I could create bright and fun images with them. I intend for the these photos to feature alongside samples of fabric that I have actually dyed with the plants to demonstrate how natural dyeing is possible and effective…to hopefully inspire a change in the way we think about the designs and colours of our clothing – maybe we should be dyeing garments naturally ourselves? Maybe we should simply source more ethical brands that do this already? Could this inspire a larger interest in up cycling and DIY fashion, that has so far only been picked up by outsider groups that do not “associate” themselves with mainstream trends?

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W E E K 2: Kew Gardens visual research

I visited Kew Gardens to get initial visual research to kickstart my project. I focused on interesting shapes, colours and textures that could be translated into a fashion context. I am looking to be able to use these as inspiration or even incorporate them into illustrations, fashion illustration and collage to be included in my publication.

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SS18 campaign manifesto and lookbook

>>FINAL LOOKBOOK PDF<<

Shrimps, created by Hannah Weiland, prides itself on bringing timeless yet playful garments and accessories to women. Its target consumer is the sophisticated, well-dressed female, with the majority of the brand’s pieces being luxurious faux fur coats, printed silk separates or embellished clutch bags. Yet for Spring/Summer 2018 the small London-based fashion label will be refreshed, to widen the brand’s product range and image while keeping its quirky, girly style and brand identity. With the SS18 trend ‘Rebellion’ comes a reform of styles and ideas, and along with that we can see the brand being able to take its unconventional, artistic identity and designs to a new level. Continue reading →

lookbook shoot

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After selecting London-based fashion label Shrimps as my brand for my anti-fashion campaign, I conducted a shoot both on a digital SLR and on film, to determine which ‘look’ I preferred. As Shrimps’ imagery often has a vintage, soft and girly feel I chose a disposable camera to give an unfocused/dreamy effect which also fit with my trends and the looks I was displaying. After playing around with lookbook layouts using both the digital and analog images, I’ve decided on the analog as I prefer the low-fi, artistic look: Continue reading →

sk8: shoot two

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We did a second photoshoot today – as we wanted to explore different urban settings we went around the city centre today doing quick mini shoots in different locations. My favourite location was this multi-storey car park. Although the weather wasn’t on our side I think the dark grey sky and dull architecture contrast brilliantly to our bright and playful styling. I really like this particular outfit in this location because the mustard yellow and bright pink really stand out – I think these images perfectly capture our concept.