Tagged: internet

using a survey to collect submissions

I created an online survey titled ‘tell us your dating horror stories‘ so that we could collect submissions for our magazine based around people’s interesting, funny or embarrassing first date or internet dating experiences. The survey had an option to leave your name or leave the submission anonymous. We received over 40 submissions and after narrowing them down have decided these will form part of our main feature article for the first issue, clearly summarising what our issue wants to talk about and commenting on young people’s use of social media to find potential relationships.

editorial/layout inspiration

ladybeard-the-sex-issue

One of my main inspirations when thinking about layout and design in relation to our concept was Ladybeard magazine, an independent artsy publication, with each issue having a clear, unique theme. Their first issue was titled The Sex Issue, and featured interesting, quirky photography, graphic design and illustrations. This publication, as ours aims to, discusses and depicts taboo or secretive subjects e.g. masturbation, in an artistic way with a clear contemporary aesthetic.

magazine concept: sex/relationships and internet dating

After mindmapping the current zeitgeist/scene amongst people around our age, we decided a theme stood out to all of us and this was social media, connectivity and mainly, internet dating. We chose our magazine to have a theme of modern relationships and perhaps more broadly, matters of youth culture, with our first issue being heavily themed around Tinder and internet dating.

We wanted our publication to tackle the topics not often explicitly talked about in young adults’ publications, with our magazine providing a platform to create a commentary on these new ways of living and connecting. The magazine will challenge norms and what is ‘acceptable’, giving a satirical, fun and light-hearted approach while also being a publication that readers can identify with.

promotion of campaign: social media

TWITTER1

After creating my campaign manifesto and lookbook I looked at how the brand would communicate and promote these ideas – Shrimps already has a fairly strong social media presence so I looked at utilising these platforms more effectively to promote the rebrand. I created mock-ups of the label’s Twitter and Instagram accounts to give an idea of how this would work, e.g. using a lookbook image as a header on Twitter, retweeting articles and what others are saying about the campaign, and using the #shrimpsxwomankind hashtag for the charity t-shirts.

TWITTER2

Continue reading →

SS18 campaign manifesto and lookbook

>>FINAL LOOKBOOK PDF<<

Shrimps, created by Hannah Weiland, prides itself on bringing timeless yet playful garments and accessories to women. Its target consumer is the sophisticated, well-dressed female, with the majority of the brand’s pieces being luxurious faux fur coats, printed silk separates or embellished clutch bags. Yet for Spring/Summer 2018 the small London-based fashion label will be refreshed, to widen the brand’s product range and image while keeping its quirky, girly style and brand identity. With the SS18 trend ‘Rebellion’ comes a reform of styles and ideas, and along with that we can see the brand being able to take its unconventional, artistic identity and designs to a new level. Continue reading →

molly soda: “from my bedroom to yours”

To kick off my research for this project, I visited Molly Soda’s solo exhibition at Annka Kultys gallery. Molly Soda is an internet artist whose work I was familiar with already, but her style fits nicely into the concept I am looking at for this module. Molly’s work consists of videos, gifs and New Hive-created digital pieces.

All the works were displayed on tablets, laptops, iphones or mounted screens around the room, and the gallery space was filled with pink beanbags and potted plants to create a comfortable atmosphere to make visitors feel like they have been invited into the artist’s bedroom.

Each piece of digital work was for sale and once bought could be transferred onto an embellished USB memory stick.

I love the idea of linking our use of the internet as a diary with the concept of teen girls’ bedrooms and what a private space that is – a great contrast with our publicised thoughts and feelings on social media.

drawing & interaction: starting point

As my starting point for AD138, I selected a piece of music by Holly Herndon which I was introduced to in a lecture several weeks ago. Holly Herndon composes her music mainly via her laptop, using digital programmes and methods to create computer-based work.

Her single ‘Chorus’ that I chose for my starting point ‘sampled her browsing experience on the internet’ by incorporating sounds taken from the web – I was drawn to this idea because I think its  a really unique and interesting way of making music and commenting on how much of our lives are spent online and how attached we now find ourselves to the internet.