promotion of campaign: social media
After creating my campaign manifesto and lookbook I looked at how the brand would communicate and promote these ideas – Shrimps already has a fairly strong social media presence so I looked at utilising these platforms more effectively to promote the rebrand. I created mock-ups of the label’s Twitter and Instagram accounts to give an idea of how this would work, e.g. using a lookbook image as a header on Twitter, retweeting articles and what others are saying about the campaign, and using the #shrimpsxwomankind hashtag for the charity t-shirts.