Colour board

Our approach is to reuse what has been made, to make something stronger, more valuable and beneficial. Therefore I decided to do some experimental work using food waste and old scraps of fabric – of course following the research on what fabrics impacted the environment less – I made naturally dyed fabric. The reasoning behind…

INSPIRATION FROM TRENDS

Recently, there has been a huge increase in the popularity of patchwork clothing, especially during the 2020 pandemic. I have researched into popular content creators amongst Instagram and TikTok and found that their influence amongst their following has resulted in the rise of purchases from items of clothing they purchase. The recent popularity of patchwork…

SWOT Analysis

Initial Sketch Ideas

Created by Srushti Patel

Initial Sketch Ideas

Action plan

Our ultimate action plan is to dissect the current industry in order to build an effective market awareness and business plan which will support the creation of our final outcome. To do this, we will investigate our competition, state our intentions and create a strong and efficient foundation in the fashion and business element to…

Roles

Sama: ‘The brains’ Sama’s role in the project is to conduct the research into the business elements of the project, Sama will complete work on the positioning map and the competitors to provide the group with the knowledge behind the gap in the market for ECHOSEW. Sama will also have input on the PESTEL which…

Our Values

Although each having completely individual values in a broader sense, as a group it is obvious that our values for this project are cohesive. This project is strongly centred on sustainability and making necessary changes to the ongoing environmental destruction that the fashion industry continues to create and therefore we have created a set of…

family consumer profiles

Naturally dyed fabric

INSPIRATION FROM TRENDS

SWOT Analysis

Initial Sketch Ideas

Initial Sketch Ideas

Action plan

Roles

Our Values