FINDING INSPIRATION

To begin my sketching and designing process, I found huge inspiration from a pair of cargo trousers I already owned, where they replicated the desired look of the utilitarian style that Ecosew as a brand wanted to achieve. The khaki green colour was also a huge inspiration as it was the basis of the neutral…

PESTEL by Sama and Amy

Ecosew Website

https://echosew.cargo.site/ We considered having different sections for the website, such as the store, advice and guidelines for maintaining the clothing in good shape, and information on where and why to donate. We attempted to sync the website and Instagram simultaneously, giving them a similar aesthetic.

Illustrator Lineup

This is a potential lineup for some of the products that we as a brand could sell, which follow a loose utilitarian focus, mainly using timeless pieces such as cargo trousers and basic t-shirts. LOOK 1: The first look highlights a long sleeve t-shirt with a patchwork pattern on the front, covering this is a…

Final Product Photos

Here are photographed two garments which could potentially feature on a ‘ready to wear’ section on the website, where products such as these are available to buy straight away. The second and third images show a sleeveless t-shirt which is perfect for wearing on it’s own during summer, or to wear over the top of…

responses from ecosew survey

https://docs.google.com/forms/d/1RmRCZfxYME_zlNLCeQxGk3mJlxT_KvgH92uwMC70FBw/edit#responses

inspiration for wraparound skirt

FINAL SOCIAL MEDIA

https://www.instagram.com/ecosew.uk/ We knew that it was the most important to have Instagram as our social media page for communication and promotion. This was because of its accessibility and target audience. Most fashion fanatics or people keeping involved with sustainable clothing use Instagram as a way of sourcing, following brands, style ideas etc.. Additionally, it is…

Ecosew survey

https://docs.google.com/forms/d/e/1FAIpQLSfo4ZBnMg_BYiTJIHhJN-MsvXlGLkhC3IzE-UZqqmXB5o2vjg/viewform

Campaign Photoshoot

Today was shoot day for our final campaign images for Ecosew. We started the day at 10am and after a little bit of searching we found a good place to shoot along to marina coastal walk in Brighton. Rosie and I had organised to meet our models alongside Srushti and Sama at the Marina to…