This will be the final poster.

The main motive of the poster was to show the concept to people through visual aids. The reason for using visual aids is that people hardly have time to read huge texts to understand the concept or product.

The three nude women in the poster have taken from the poster of a shoes brand, ‘Stuart Weitzman.’ There are many reasons for choosing this; first, it shows closeness and love, which is the prime aim of the campaign is to pass on the love and to help those are in need. Second, the relevance of taking this part is to show that we are targeting women and the product is for women only. Thirds, women are nude wearing the scarves only, which means scarves will be the only focus where the people will easily able to identify that we are trying to sell scarves. Now, the background of the poser has taken from the painting (The coming storm) of an American artist, Will Cotton. I wanted to use background related to love goddess, but choosing this painting has its relevance. The colors used in the painting are fluorescent and light, which usually depicts summer.

So, this further shows that the scarves we are selling, women can wear them in summer season as well, which also revealed from the nude women wearing only scarves.  Now, Famous brand Vogue has a similar poster, where a half nude female is wearing a scarf. However, it is not the viable poster because the women also wear sunglasses, which can confuse consumers about the product that the company wants to sell.