The role of digital protest has become increasingly popularised as users rely on mainstream platforms to respond to events, incidents and public figures. As platform, Twitter can be powerful in garnering support from audiences, as ‘Engaging in [tweets and live monitoring] is akin to participating in a protest in the sense that it offers an experience of “real time” engagement, community, and even collective effervescence’ (Bonilla and Rosa, 2015, p.7). These forms of protests can be both positive, used to highlight inequalities and injustices, but can also form from more malicious activity, evidenced in disinformation campaigns and increased forms of radical misogyny. However, in the cases examined, we explore examples of protest used for the benefit of wider society, including #Ferguson and #Repealthe8th. The role of the hashtag, as stated by Bonilla and Rosa (2015) has both semiotic significance in the way in which it frames perspectives, in addition to clerical significance through the indexing of information. In the case of #Ferguson, Bonilla and Rosa (2015) note how predominant usage of the hashtag was to democratise information in real time, with users feeling as if they were ‘participating in #Ferguson’ as they monitored incidents including ‘live streams where they could bear witness to the tear gassing and arrests of journalists and protestors’ (Bonilla and Rosa, 2015, p.7). While there is evidence that these digitalised forms of protest do heighten awareness significantly through the algorithmic formations of social media platforms, in the example highlighted, effects on the justice system are not seen. Whereas, Walsh (2020) refers to separate action under the name, #knickersforchoice, where in 2014, the direct action group Speaking of IMELDA targeted a diner with a ‘knicker-bombing’ of politicians to repeal the 8th Amendment. This sought to prioritise the rights of female autonomy over pregnancy. For those unable to participate directly and publicly, the hashtag provided ‘a means of unapologetically inserting bodily autonomy into debates concerning #RepealThe8th within multiple jurisdictions’ (Walsh, 2020, p.150) that demonstrated a refusal to remain silent in the run up to the referendum. In comparison, to #Ferguson, evidence of change was witnessed in the repealing of the 8th Amendment. While this referendum relied upon more than just once campaign, there is a clear form of influence generated, suggesting there is further scope for such protests to be utilised more broadly and with effect.
#KnickersForChoice offered a means of unapologetically inserting bodily autonomy into debates concerning #RepealThe8th within multiple jurisdictions
Bonilla, Y. and Rosa, J. (2015) #Ferguson: Digital protest, hashtag ethnography, and the racial politics of social media in the United States. American ethnologist. Volume 42, Issue 1. https://doi-org.ezproxy.brighton.ac.uk/10.1111/amet.12112