Nike
The website I am analysing is Nike.com. Nike is one of the largest sportwear brands in the world and has been in business for over half a century. The first thing I see when I open the webpage is that it is incredible easy to find what you are looking for; the home page shows areas of potential interest such as sales areas and gender related products however if this isn’t specific enough there are drop down boxes with more specific search options such as trainers or tops. Of course, there is always a search bar if you need to type in the key words for your search in order to save time.
The page layout in clean and consistent across the whole website. The colour scheme is in white and black but uses splashes of colours for their promotional pictures and campaign designs. Overall, the design is very simple and pleasing to the eye and focuses heavily on pictures of their products, making it rare to find large areas of text. All text displayed on the website is easy to read, using the same font and colour.
The next thing I notice when using the site, is how quick and easy it is to navigate. All of the embedded links on the site are working, fast and take you to the desired location. There’s no loading times or pages that ‘cannot be found’ as you would expect from such a professional site such as Nike. The pages displaying the products are smooth and in the form of a frameless scroll design instead of clicking through pages. This is nice because it allows you to see a lot more on the same page and feels a lot more relaxing and visually pleasing.
There is also a ‘Get Help’ page that allows users to chat to a member of staff and discuss and queries that they may need resolving regarding orders or just general questions. This is a great addition to any website as it can save lots of time and effort on behalf of both the customers and staff. Also, the website provides links for all of their social media accounts so that customers can follow and be kept updated with all the news released relating to Nike and their products.