Digital Marketing Individual Reflective

Reflection On Group Presentation

In this reflective assessment I will analyse my participation in the group assignment and the skills I have identified to development to enhance my employability skill set. It is important to note that due to the Covid-19 pandemic it was necessary to work remotely to complete this task which presented new challenges to adapt to, such as the effect of limited opportunity for social interaction to work collaboratively and inevitable technical difficulties.

After the assignment brief was released, we divided the presentation into sections and assigned parts to each member. However, we didn’t select a team leader to co-ordinate the task, nor timeframes for completion of the work, or arrange any group follow up meetings in order to discuss and manage progression. All of these decisions would have assisted with ensuring the assignment was completed on time and troubleshoot any issues that occurred which could impact on task completion. Team leaders are essential to a successful team as they ‘offer guidance’ and ‘ensure all team members are fulfilling their roles’ (Joseph, 2019) The absence of a team leader resulted in us having very little communication and direction and meant we lacked overall management and coordination.

On reflection, another problem we faced as a group was inadequate communication. We only connected as a group through text messages and this resulted in confusion as we were unable to create a clear vision for the presentation. A group can only work together effectively with good communication skills from each individual member (Ahmed, 2019) otherwise poor communication can lead to misunderstandings and a loss of efficiency. It is clear that we gave limited consideration to the effectiveness of communication when beginning this task, and this had significant consequences for the overall success of the assignment.

In conclusion I was very pleased with my contribution to the presentation however after submission I realised that I had conducted website analysis on the wrong company. With better organisation and communication our group could have avoided this basic mistake by ensuring we were clear on the task requirements and allocated time to proof read our work before submission. This task has shown me the importance of organisation and communication in order to complete a group task successfully and I will be making sure that in the future I draw on these experiences to ensure that I do not make the same mistakes.

When approaching new tasks, I will make sure that as a group we select a team leader and create a plan of action for the work. By creating dates for completion, it will be easier to track the progression of the task and therefore allow us to make changes accordingly. A plan will also reduce the chance of future work being handed in incomplete.

I will also make sure that my group members have regular communication about the task and engage in Video calls so that we can all make sure we fully understand the what is expected of each individual. By having regular meetings, it will guarantee a constant focus on the task and create a sense of responsibility between group members

 

Ahmed, A. (2019). Effective Group Communication Processes. [online] Chron.com. Available at: https://smallbusiness.chron.com/effective-group-communication-processes-3187.html.

Joseph, C. (2019). Importance of a Leader In a Team. [online] Chron.com. Available at: https://smallbusiness.chron.com/importance-leader-team-52168.html.