representation | School of Business and Law

School of Business and Law

At the School of Business and Law, University of Brighton, we teach, research and consult across the full range of business, management and law disciplines.

Guest lecture: Analysing Eurovision as a destination marketing campaign

Our students have been looking at the Eurovision Song Contest as a case study to evaluate how events and festivals are used for destination marketing purposes. Guest lecturer – Dr Catherine Baker from the University of Hull, spoke to our students about the Eurovision Song Contest in Liverpool earlier this year. Catherine leads on the…

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