module insight | School of Business and Law

School of Business and Law

At the School of Business and Law, University of Brighton, we teach, research and consult across the full range of business, management and law disciplines.

Destination marketing through film and literature

Last week, students on our Destination Marketing module learned about historic fictional literature figure, Heidi. Heidi is epitomised as the curly haired Swiss girl running through the Swiss Alps. She is the immortalised character of author Johanna Spyri, who created Heidi in the late 1800s. Onna Rageth, a senior research associate at the University of…

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