international tourism | School of Business and Law

School of Business and Law

At the School of Business and Law, University of Brighton, we teach, research and consult across the full range of business, management and law disciplines.

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Student work: An Italian destination marketing campaign critique

The School of Business and Law’s Destination Marketing module is an optional module for a number of courses, including Marketing Management BSc(Hons) and International Business Management BSc(Hons). The module explores the ways in which destination marketing is about much more than simply the marketing of tourist destinations. It looks at how destinations differentiate themselves from…

Tourism and events students visit market-leading international travel event

Our tourism and event students recently visited the World Travel Market (WTM) at ExCel London on a field trip. WTM is the market-leading international travel event that unlocks business opportunities for inbound and outbound tourism professionals. The annual event is one of the largest corporate business events of its kind. Students were joined by Jamie…

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